The BBC iPlayer service lets UK residents catch any TV show they missed in the last seven days, provided they're willing to watch on a computer or other supported device. Earlier this month the BBC discussed plans to create an iPlayer channel for the Nintendo Wii that would let video game console owners use a Wii to watch TV shows on an actual TV. But now it looks like the BBC is expanding its support for devices and partnering with Virgin Media to give cable customers access to the same programming.

Virgin Media has 3.5 million customes, and while I don't happen to have the number of UK households with a Nintendo Wii handy, I think it's safe to say that more people are going to wind up with access to the iPlayer service through Virgin than Nintendo.

It's likely that the BBC is working on deals with other cable, satellite, mobile phone, and device companies as well.