The web has really opened the doors to the possibilities for what the networks can do. Some haven't done that much, and even the ones that do took a long time to actually harness the power of the web (and if I ever use the phrase "harness the power of the web" again you can punch me in the groin). I like it when cast members of the shows do something online that's in character but isn't just a promotion for the show.

Case in point, this video from NBC. It shows 30 Rock's Kenneth the Page in a Santa hat all excited about Christmas (and the anniversary of the "Parcell Massacre"), dancing around the 30 Rock hallways with a chair. If you're not in the Christmas mood already, this might put you over the top. McBrayer is great because he seems to be up for anything, including being knocked over by Conan O'Brien.

I'd rather watch video sketches like this than those special "webisodes" that some shows have now. More please!