whale of a tale

The Super Bowl is coming up on February 7, and as usual TV Squad will have analysis of the game as well as predictions on whether Peyton Manning can handle the Saints' defense. Just kidding. Actually, we'll have analysis of the ads, including this one from Bridgestone titled "Whale of a Tale." Three guys and a whale in a truck.

Question: does this ad make you want to see the rest during the Super Bowl or will you completely forget about it and maybe just happen to see it because you're going to watch the Super Bowl anyway? Do these things work (and I guess I'm asking if the other kind of ad works, the TV commercial that tells you to go to a web site to see the conclusion of the ad. I hate those.)

[via Adfreak]