First Stephen Colbert, now The Office.

On a recent episode of the NBC comedy, boss Michael Scott (Steve Carell) went to Wikipedia for tips on how to fire one of his employees. So fans of the show have, naturally, gone to the site and started to edit the entry on negotiations like crazy. Because, as Michael put it (I'm paraphrasing here, don't remember the exact quote), "having a bunch of people edit a web site is best way to get accurate information."