Well, the big news to come out of the Wizard's First Rule panel was that the series is not going to be called Wizard's First Rule. The new title is Legend of the Seeker. Why? Well, according to panelists and author Terry Goodkind the name change was made to focus on the hero of the book itself rather than the main book of the series.

A few other tidbits from the panel and press event can be found after the jump.

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It's taken a couple years, as we first posted about the series in August 2006, but Sam Raimi's adaptation of the Terry Goodkind books will finally be beaming into our televisions the weekend of November 1, 2008. That's about as specific as anyone can be, because this is a syndicated series. We'll all have to check our local listings. The good news though, is that Disney-ABC says they have cleared the show in 95% of the country.

The press release mentions that Raimi and his partners, Rob Tapert, Joshua Donen, Ned Nalle, and Kenneth Biller are the team behind Xena: Warrior Princess and Hercules: The Legendary Journeys. Why they continue to excise Cleopatra 2525 from that list remains a mystery to me.

The series will kick off with a two-hour premiere and Raimi describes it by saying, "The amazing characters and heartfelt story, combined with the captivating backdrop of New Zealand, will have viewers on the edge of their seats." I'm pretty much in the bag for anything Raimi is involved in, so I'll be watching. Wizard's First Rule could be that something to watch on Saturday night we're all looking for.

TV syndication upfront ad sales are brisk, with syndicators expected to sell higher levels of ad inventory, similar to the broadcast networks.

Sales are more than 50% complete, with one syndicator, Warner Bros. Domestic Television Distribution, more than 70% sold out of its 2008-09 ad inventory, according to The Hollywood Reporter.

What's it all mean? It means that syndication upfront totals are expected to be around $2.4 billion, up 4.5% from last year.

Maybe one reason is that syndicators are incorporating more product integration into their packages, especially with talk and entertainment shows. Strong categories include packaged goods, pharmaceuticals, movies, and fast food.

Hmmm ... I wonder what they're saying. That TV viewers sit around eating Big Macs, doing drugs, and woofing down Cheetos? Yeah, that can't be right.