If you noticed, we haven't done a lot of posts about The Simpsons leading up to the release of The Simpsons Movie. There are a few reasons for that: 1) it's a movie, and our friends at Cinematical have that beat pretty well covered, 2) we did some Simpsons stuff before its 400th episode, and 3) everyone else was doing it.

But there's no denying that all the promotional tie-ins, Simpsonizing web sites, and just the general popularity of the show paid off, now that the weekend's box office totals are in: the movie came in at #1 for the week, bringing in an impressive $71.9 million. Even Adam Sandler's latest epic, I Now Pronounce You Chuck and Larry, couldn't withstand the power of Yellow: it came in second with just over $19 million in sales.