Psst! Hey, smart guy, did you get your million-dollar advance from YouTube?

If not, why not? According to an announcement made late yesterday, hipsters (Vice magazine, Pitchfork.com), actors (Ashton Kutcher, Amy Poehler), rappers (Pharrell, Jay-Z), and seemingly everyone in between (Madonna, Lionsgate, Shaquille O'Neal) have signed on to provide professional content for a series of new channels the Google subsidiary is expected to launch next year, in a deal valued at upwards of $100 million. Each partner will reportedly get an advance of up to $5 million; if and when that's recouped via advertising revenue, the partners will split any additional revenues roughly evenly.

So what, if anything, does this mean for the future of movies and TV?